Our Story

Inspiring adventures, characters & cultures. Sharing global stories for over 20 years.

Our Story

Our journey began with a desire to bring commercial cinema story telling to the Luxury Travel & Lifestyle market. Founded by our Executive Producer Corey Baudinette in 2012, he was one of the first to identify a convergence in social and traditional media content, and a demand for the highest quality visual media.

An award winning team, at your service.

Today – over 30+ countries later, we’re still about story telling, and still all about capturing breathtaking visuals that sparks imagination, engagement and desire.

Our multi-award winning creative team provide leadership and direction to all LUXHD® projects. This ensures a consistent production value and commitment to excellence unmatched in a direct-to-client offering.

We are a full service studio, purely focused on delivering integrated digital brand marketing. Our pedigree is television, film, documentary and television commercials, where budgets are tight and creative solutions are a daily necessity.

We provide project direction and management on location globally, with leadership from our head office and studio in Melbourne, Australia, with the support from our production network and hubs in Singapore, San Francisco and Dubai.

We’ve been creating stunning content for nearly two decades, and we love what we do – we’ll always be here when you need us.

Original Content

Branded and original content
production for global audiences.

Original Content Production

Storytelling is at the heart of what we do. We’re always looking to find ways to hero the characters, locations, cultures and experiences that are at the centre of our clients’ world, and we bring that same intent to our own projects.

Our pedigree continues…

Our collective talent continually produce original content of the highest calibre with the world’s leading networks, such as BBC Worldwide, Netflix, Stan & Discovery – garnering tens of millions of views over traditional and digital media platforms.

We bring feature film production values, agency experience and brand strategy together in an offering that allows us to work with pace and creativity, delivering reach to an evolving media market.

We have some amazing new projects in the pipelines, so please stay connected on our social channels for updates!