The Langham Shanghai is a premium property in the newly reinvigorated retail and high end brand precinct, Xintiandi.
LUXHD was engaged to produce 3 Experiential Cinema films to highlight Events, Weddings and the Chuan Spa. Each film had a different brief to meet, as the target market was wildly different in their requirements.
The Weddings film was designed to highlight the attention to detail and access to the Langham that wedding clientele experience, while retaining a personal and romantic feel. The Langham brand is all about ‘Enchantment’ and we tried to capture that in this series of films designed for internal and external distribution.